It probably seems a little too obvious to put the words luxury and ruby together, since some nearly perfect rubies have been known to cost more than a sought-after diamond. But there’s luxurious jewelry and then there’s, like, luxurious jewelry. You know the kind: You see it at a show or on TV or in the store, and it just makes your heart surge, gives you goosebumps. These are the jewels that most of us can only dream of affording, and yet we’re so glad they exist, if only to impress us and give us something to long for. (Or is it just me?) In the case of a retail jeweler, though, these are much more than covetable; luxury jewels like these are an opportunity to provide your clients with something truly unforgettable (and your chance to score a sweet sale). So whether it be your customer’s birthstone or not—does it really matter when it looks like this?!—these are some of the most tempting ruby pieces to consider. Check ’em out, below!