The JCK show is just a few short weeks away, so if you’re headed there to exhibit, you’ve probably got your hands full.
We’re in for a busy one, with connections to be made and appointments to fulfill. If your company has a social media presence, it can be easy to let it go by the wayside when you’re so busy with other vital tasks required to exhibit. But followers at the show and from afar might be interested to see JCK from your perspective. Here are some ideas for what to share from the show.
But first, an important note: While it’s fun to share as much of your goings-on with followers as possible, never share information that could be compromising to your safety on social media. Jewelers are especially vulnerable to potential theft and other illicit activity, and divulging too much on a public platform can put them at risk. Never share the location of your room or vehicle, or photos of jewelry (especially high-dollar jewelry) with your current location if it’s not on the show floor.
1. The Setup
Showgoers have the opportunity to enjoy the final product of months of hard work on the part of the exhibitors, but they don’t necessarily have an understanding of the blood, sweat, and tears poured into it. If you’re showcasing jewelry, a behind-the-scenes look at the design process and sneak peeks would help to spur some excitement. But it’s not just jewelry: From booth design to signage, setting up your showcases and even selecting your own ensembles and packing are all interesting preparation points to share with followers and friends.
2. Your Location on the Show Floor
It’s a big show, so first and foremost, be sure to include your booth number so followers on the floor can find you. If you’re positioned near a notable touch point or landmark (such as the front entrance or a refreshment or lounge area), share that, too, to help people find you even more easily.
3. Your Additional Offerings
Of course, everyone wants to see the jewels—it’s what they came for! But if you happen to be offering anything else from your booth (candy? Fun photo ops? Free pens?), it’s a good idea to share that too. Who doesn’t love free stuff and playful experiences? Come for the fun, stay for the jewelry!
4. Styling Ideas
There are a few different kinds of shoppers who come to the shows: Those with a list who stick to it, those who come to be inspired, and those who do a little bit of both. Whether you’re offering staples or one-of-a-kind pieces (or both), providing some good styling tips behind the scenes could inspire retailers to take stock of your goods even if they weren’t planning to. Pairing unexpected jewels together might even be a good avenue to writing more orders! You never know who you’re going to inspire.
5. Your Favorite Las Vegas Experiences
It’s Vegas, baby! People want to see the faces behind the jewelry and the experiences they’re having at the show. Have a great cocktail to share? Post it! A new show you loved? Recommend it! But again, when it comes to safety, consider sharing your off-the-show-floor experiences after you’ve returned to the safety of your hotel room, so as not to draw attention to valuable jewelry you may have on you during your night out.
See you at the show!
(Photograph by Camilla Sjodin)
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