Daniella Kronfle’s love of fine jewelry was fostered early—the Ecuadorian-American designer, now based in Miami, grew up in her mother’s fine jewelry stores and attended jewelry trade shows as a child.
She pursued a design career with vigor—after earning a degree in jewelry design and gemology at the Lorenzo de’ Medici Institute in Florence, Italy, Kronfle became head designer at her mother’s jewelry boutique. She launched her namesake brand in 2002 and debuted retail soon after.
Her designs are bold and colorful and often pair innovative metal forms with big gems, an aesthetic that’s beloved by Miami’s jet set, which is decidedly global feeling. Kronfle retails her collection online, through three of her own boutiques—two in Miami (at the tony Aventura Mall and in the Miami Design District) and one in Guayaquil, Ecuador. The collection is also carried by Bergdorf Goodman.
We asked the designer, now in her 17th year in business, to answer our 5 Questions.
JCK: What inspires you as a designer?
I love exploring different cultures—the art, history, colors, and flavors of different cultures. I’m also fascinated by the history of jewelry.
Who is your core customer? What do you think she looks for in your collection?
Our core consumers are women who have their own sense of style and personality and are looking for a piece of jewelry that speaks to them. They want something that is meaningful and beautiful.
What are some of your favorite pieces you’ve ever made—and why?
The Serpente di Luce ring…I just love it!!
What jewelry designers do you admire—and why?
Suzanne Belperron. She was ahead of her time [when you consider] her innovative and unique craftsmanship.
What’s the best movie you’ve seen recently?
Bohemian Rhapsody.
Top: Iconic Charmed ring with a malachite heart and navy quartz star set with diamonds in 18k rose gold, $3,800 (all photos courtesy of Daniella Kronfle)
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