Innovation is never more important to a business owner than during tough economic times. The difference between a closed sign and an open-for-business sign is an owner who’s willing to enthusiastically and strategically challenge established practices.
Despite recent surveys forecasting that jewelers will have one of the least stressful jobs in 2012, anyone who has been in the industry for at least five minutes knows that there’s nothing easy about selling a commodity that most of the population considers a luxury item they can do without in this economic climate. Many up-and-coming jewelers are also stymied by industry norms that lag behind the rest of the marketplace.
JCK magazine’s monthly Innovative Retailer column spotlights retailers who are approaching the jewelry business from progressive points of view. Here are five whose stories have received the most traffic on our website:
Ed Dikes’ high-end store welcomes one and all.
This D.C. diamond guru is proof that video didn’t kill all the radio stars.
These New York City sisters are doing it for themselves.
A Pennsylvania store owner raises the bar for PR-seeking jewelers everywhere.
She’s scaled the Heights, and Trish Roberson is still movin’ on up.