Memorial Day is my favorite holiday.
You may have picked up on that seeing as how I’ve posted just about everything that is heavy on patriotism from JCK‘s 1942 archive this month.
While the holiday is rightly associated with barbeques, beer, and pool parties, it is also a time to take a step back from our day-to-day lives and thank those who helped make those lives possible by risking or giving up their own. Be sure to check out my Saturday column for a special Memorial Day tribute.
On that note, here are five more patriotic jewelry ads from 1942 supporting U.S. troops in World War II.
April 1942
Decorative Crafts Inc.
You just can’t refuse a ceramic pig asking for money to support the troops. You just can’t.
Harry C. Schick Inc.
This is yet another ad that sets jewelry aside to promote buying U.S. Savings Bonds. An absolutely fantastic ad regardless of what it’s selling.
Wadsworth Cases
The last roundup of patriotic ads featured an ad from Wadsworth Cases showcasing a toothy, handsome Army pilot. This ad pays tribute to the nurses during World War II—and effectively so.
May 1942
Hadley
I’m not sure how a watch is going to help this badass Uncle Sam to defeat the Fascist Babies, but I’m going to agree with the ad’s opening line: “A bad man to tangle with is Uncle Sam.”
July 1942
Katz & Ogush
This ad really took my breath away. Wonderful use of imagery, text, and jewelry makes this one of the most effective patriotic ads I came across. The faded profile of the solider—as if he’s already between reality and dream—is as chilling as it is romantic.
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