Earlier this week, I posted an infographic based on a study that found 70 percent of small business owners were on Twitter. It also found that 66 percent of small business owners were spending more time on social media in 2012 compared to 2011.
JCK Marketplace manager Brittany Siminitz has been profiling the best Pinterest boards from around the jewelry industry, which inspired me to hunt through JCK’s followers on Twitter to see which jewelers were getting the most of out of their social media efforts.
Getting a message out in 140 characters is hard enough, but it’s also difficult for retailers to find a balance between offering deals and merchandise with original, fun, and shareable content. You don’t want to overload your followers’ Twitter feeds, but you want to interact with customers as much as possible, while also making sure your messages are fresh and timely.
These five jewelers are prime examples of how tweeting can help you stay connected to consumers and help your bottom line.
Dana’s Fine Jewelry
— Dana’s Fine Jewelry (@NewtonJeweler) December 19, 2012
The easiest most inexpensive way to tote your jewelry when you’re on the go? Bubble wrap! Wrap, tape closed, & place in your suitcase! #tip
— Dana’s Fine Jewelry (@NewtonJeweler) December 7, 2012
— Betteridge (@Betteridge1897) August 10, 2012
— Betteridge (@Betteridge1897) August 9, 2012
Looks like we’re going to beat sales records today. Guess people are happy that it isn’t the #EndofTheWorld.
— Garwood’s Jewelers (@GarwoodsJeweler) December 21, 2012
— Garwood’s Jewelers (@GarwoodsJeweler) December 19, 2012
Craig’s Fine Jewelry
— Craig’s Fine Jewelry (@CraigsGirls) December 19, 2012
— Craig’s Fine Jewelry (@CraigsGirls) December 31, 2012
— Hiller Jewelry (@HillerJewelry) December 24, 2012
Our good friend/designer Diane Mazza was just showing us her new collections ! Check out some of her new pieces! yfrog.com/oek6pdwj
— Hiller Jewelry (@HillerJewelry) September 19, 2012
Also check out:
- Infographic: How Much Do Small Businesses Spend on Social Media?
- Selecting the Best Social Media Tactics for Your Store
- Pinterest Board of the Week: Titanium Jewelry’s Hearts in Love
- Why Embracing Social Media Might Mean More Sales for Jewelers
- 20 Jewelry Retailers You Should Follow on Pinterest
- Why Social Media Is Driving Shoppers to Shop Locally
- 5 Cool Jewelry Industry Blogs You Should Be Following