5 Good Reads to Make You a Better Retailer in 2014

This roundup of five good reads features social media statistics, a clever marketing plan from Dunkin Donuts, and 35 habits of hyperproductive people.

1. According to a new survey from the Pew Research Center’s Internet Project, 73 percent of online adults use a social network of some kind. The survey also found that 42 percent of online adults use multiple social media networks, 71 percent are Facebook users, and women are four times as likely as men to be Pinterest users. More important for jewelers that use Facebook as their primary social media network: 63 percent of Facebook users visit the site at least once a day, with 40 percent doing so multiple times throughout the day. Fifty-seven percent of Instagram users visit the site at least once a day, with 35 percent doing so multiple times per day, and 46 percent of Twitter users are daily visitors, with 29 percent visiting multiple times per day. More and more of your customers are frequently on social media, so make sure you have a strong social message with which they can easily engage.  

2. That being said, it’s a fine line between an effective social media message and an annoying one. The top three business mistakes Forbes suggests avoiding are: focusing too much on social media, not using paid social media marketing, and being chained to your computer. We live in an increasingly connected world, but sometimes that connection can be overwhelming to both retailers and consumers. Stick to a simple plan that interests your consumers without dominating their news feeds. And go outside and take a deep breath every now and again.

3. Time to make the jewelry? The National Retail Federation recently interviewed Dunkin’ Brands Inc. president of global marketing and innovation John Costello, who talked about why the company has been successful advertising on traditional and social media channels. How would you incorporate some of the Dunkin’ strategies to your store’s marketing plan?

4. From infographic artist Anna Vidal, a visualization of 35 habits of the über productive. How many of these traits do you have? What traits would you incorporate into your personal and professional routine to be more productive?

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5. Is 2014 the year of the happy retailer? This infographic from Retail Systems Research and SPS Commerce seems to say so. A whopping 79 percent of retailers surveyed expect sales growth in the coming year, with 46 percent stating they are increasing their 2014 budgets. Mobile continues to be a hot trend, with 33 percent of retailers predicting mobile will be 10 percent of sales in 2014.  

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