Your business is wonderful, fantastic, and off the charts!

Great, but how well are you actually advertising those facts to the masses? These five reads are good food for thought and could help you strengthen your marketing efforts.

• From AdWeek, how marketers are using ordinary folks to give their ads a dose of realism.

• From the October 2011 issue of JCK, a rundown of the key changes impacting retail marketing in the years to come. Also check out JCK’s debate on social media advertising.

• From Bplans.com, seven signs your business is in a marketing rut.

• From the September 2010 issue of JCK, two jewelers debate whether jewelers should engage in marketing online or in print.

• From AdAge, how companies are changing the way they portray women in their advertising campaigns. 

Also check out:

• 5 Good Reads on Finding the Right Staff
• 5 More Good Reads on How to Be a Better Business Leader
• 5 Good Reads on How Jewelers Can Reach the Next Generation of Consumers

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