One of the issues brought up during last week’s Twitter discussion was how jewelers can effectively reach younger consumers and turn them into lifelong customers.
The consensus from our group was that retailers should give them as much information as possible—without scaring them away—to make an informed choice, and to provide the same high level of customer service he or she would give an older, more established customer.
To follow up on the issue, I dug into JCK’s archives to find articles that provide helpful tricks of the trade to bring in younger customers:
- From the December 1966 issue of JCK, 21 tips on how jewelers can attract more teenage business.
- From the March 2010 issue of JCK, here are 10 ways jewelers can appeal to Generation Y consumers.
- From the June 2010 issue of JCK, retailers weigh in on the best ways to attract the next generation of jewelry customers into their store.
- From the October 2010 issue of JCK, tips on how to bring in luxury shoppers—and keep them happy.
- From JCK’s coverage of the 2012 AGTA show, perspectives on how, in order to win over today’s bridal jewelry customer, retailers must understand that younger shoppers are mostly focused on themselves.