Finding watches that appeal to affluent clients is relatively easy—Switzerland’s centuries-old watch industry makes sure of that. But younger and less well-heeled consumers crave quality design in their timepieces, too.
Shinola—with its wide range of well-built, stylish watches under $1,000—fills the gap beautifully (though where are its competitors in this price range?). But a $600 watch may still be out of reach for entry-level buyers, or fashion followers who want to buy watches like stud earrings—in multiples and in various styles.
Consider these five watch brands when filling out the low-price end of your watch inventory. Each offers analog styles that are cheap and undeniably chic.
Australian watch and accessories brand The Horse was founded in 2009 as a shoe label. But in 2013 the company launched its The Original collection of watches, and the minimalist, wear-with-everything watches have come to define the brand. It’s rare to find such good looks and low prices (under $200 per watch) together.
The Antwerp, Belgium–based watch and eyewear brand makes timepieces that have a stripped-down feel but elegant design flourishes (see the polygon-shape bezel, below). Prices for men’s and women’s watches rarely exceed $200.
Legendary watch brand Timex has reenvisioned many of its classic, sporty styles by updating them with new finishing techniques. Prices start at $85 for the military-inspired Acadia field watch (see it in various colors directly below). And durability/long wear is assured.
London-based Uniform Wares makes some of the slickest-looking affordable watches on the market, marrying vintage aesthetics (shades of Rolex’s classic Cellini can be seen in its best-selling C-Line watch, below) with modern-feeling elements such as mesh straps and matte-finished metals. Prices range from $200 to $600, but some of the most dapper styles hover around $350.
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Did you know @nordstrom stocks a fantastic and broad selection of our watches in a number of their department stores around the U.S. including NYC, Chicago, Seattle, Bellevue, Costa Mesa, San Francisco, San Diego, San Jose, Scottsdale, Dallas, Honolulu and Paramus, New Jersey? #londondesigned #swissmade
Los Angeles–based MVMT was designed to “disrupt” the luxury watch game by offering low-priced, high-quality watches. Not sure it’s done that, but it has spun out numerous great-looking, minimalist watches priced for both the young, stylish guy just starting out in the workforce and the price-pragmatic older consumer ($100–$300).
Top: Uniform Wares M40 chronograph watch (image via: @uniformwares)