Did your marketing efforts pay off for your business in 2013? Or did your team struggle to amplify your message and reach your customers effectively?
Either way, here are three infographics that might help you evaluate your past year’s marketing report card and develop a road map for marketing success in 2014.
One of the most relevant stats is 70 percent of B2B marketers surveyed plan to increase their investment in mobile in 2014. According to Business Insider, “there will be two smartphones for every nine people on earth, or 1.4 billion smartphones, by the end of 2013.” Don’t be in the 30 percent of marketers who took too long to figure out the mobile trend next year.
Let us know what worked, and what didn’t, for your marketing plans in 2013 and what your strategy is for the coming year in the comments section.
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