When editors walk a trade show, the No. 1 question on their lips is always the same: What’s new? While we’re happy to see extensions to existing collections, we might not feature them in our pages because readers (i.e., consumers), like editors, are also laser-focused on the new. It’s in that spirit that we highlight three design-led brands new to the JCK and Luxury shows opening at the end of this month at The Venetian Expo in Las Vegas.
Gold and Smoke is a Denver-based exhibitor specializing in luxe gold jewels, often paired with oxidized sterling silver. The brand is showing in the Out of the Jewel Box (OJB) Experience stand in the Design Collective at JCK. Ana Luisa is a fashion jewelry exhibitor offering value-priced 10k gold styles; you’ll find it in the Fashion/Bridge Pavilion. And Wyld Box is a Luxury show designer leaning heavily into 18k gold styles paired with spectacular natural diamonds. Taken together, these three brands represent the spectrum of designer jewels available in Las Vegas—in other words, you can bet that, no matter your budget, you’ll find something worthwhile to bring home to customers clamoring for newness.
Gold and Smoke
OJB Experience Stand in the Design Collective at JCK (Booth 14030)
“We are probably best known for our custom link chain that we produce in Colorado,” owner and designer Kelly Selcer tells JCK. “Our link has a beveled knife edge, balancing the edgy/bold look with subtle elegance that appeals to men and women. We’ll be bringing along a full complement of bracelets and necklaces, and we’ll also debut a smaller version of that chain, offered in our signature mixed metal combo—oxidized sterling silver with 18k gold—as well as solid fine metal for the purists!”
“We’ve also been hot on the Guatemalan jade trend. It looks great with our chain. So we will be showing necklaces and bracelets featuring our beveled edge toggle, tying it all together and staying on brand. And speaking of staying on brand, we will also show our flattened bullet pieces, like framed pendants, bracelets, and signet rings featuring our signature flattened bullet mold and cast in fine metals.”
Ana Luisa
Fashion/Bridge Pavilion at JCK (Booth 15130)
“Rising gold prices are forcing a reset across fine jewelry,” cofounder Adam Bohbot tells JCK. “We built Ana Luisa ahead of that shift, investing early in 10k solid gold to deliver the durability customers need and the price points they expect. It’s not a compromise. It’s a smarter standard for how people actually wear jewelry today.”
“Today’s customer doesn’t buy jewelry to store it, they buy it to live in,” he adds. “That’s the lens we design through. At JCK, we’re showing an assortment built for real life: strong sell-through, everyday wearability, and a value proposition that makes sense in this new gold economy.”
Wyld Box Jewelry
NouvelleBox Designer Ballroom at Luxury (Bassano 2602-18)
“Pietre is the next evolution of Wyld Box,” says founder and designer Rosanna Fiedler of the brand’s new diamond-focused collection. “The design builds on the brand’s signature ’70s and vintage inspired aesthetic: sculptural, confident, and unapologetic. The key evolution lies in the structure. The lines introduced in [our previous collection] Ray of Light now frame and direct light into the stones, giving each piece stronger presence and visual power on the body.
“Pietre is designed for the client who wants statement pieces with meaning, where the diamonds are not delicate, but defined.”
Top: Pietre bangle in 18k yellow gold with 1.5 ct. marquise diamond, price on request; Wyld Box
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