In 2020, Jewelry Is More Personal Than Ever

There is an array of personalizations that range from what we know and love (names, dates) to the less traditional though just as special: a mother’s ode to her breastfeeding journey, a wedding that had to be postponed but the date of which still significant, a winning battle against cancer (or COVID), a worthy cause, social or political, forever engraved.

We’re learning that, with jewelry that leaves space for engraving, any piece can be made to represent what’s important now. And while shoppers will continue to buy up all the talismans thought to give good luck and protection during this time—easily one of the biggest categories of this weird era—a personalized piece to mark this experience is an instant time capsule to marvel at in the future, a reminder of the good fortune one has to be standing on the other side.

Heather Moore coordinates oval charm
Coordinates oval charm in yellow gold with diamonds, $5,840; Heather B. Moore
Ashley Zhang signet ring
Classic signet ring in 14k yellow gold, $620; Ashley Zhang
August June hammered gold charm
Hammered coin charm in 14k yellow gold with 0.13 ct. t.w. diamonds, price on request; August & June

What gets engraved on such jewels is as personal as the style of the piece itself. There are your traditional disc shapes—the coin a wildly popular style over these last few years. There’s the heart, traditional but iconic and timeless, a foolproof choice. There are silhouettes—the profile of a child, the body of a pet. There are keys, the sun, the moon. The shape of a home state. A signet ring. The list seems to go on and on, and even when you come to the end, there’s more—a jewel doesn’t have to be marketed as engravable, or created for that purpose, to be engraved.

Established Taken ring
Taken ring in 14k yellow gold, $2,640; Established
Fewer Finer freckle tag necklace
Freckle tag necklace in 14k yellow gold with diamond, $925; Fewer Finer
Nicole Rose diamond paw initial bracelet
Large paw initial bracelet in 14k yellow gold with diamonds, $3,200; Nicole Rose

Though something as singular as an initial may leave the impression that the engraving is simple, that’s not always the case. Many jewelers offer an array of fonts, embellishments, and flourishes, leaving customers with some decisions to make before fully settling on the perfect engraving for them. It’s much like a tattoo in this way, one that can be removed when necessary, but the commitment might warrant the same careful thought.

Foundrae bunny crest charm
Custom bunny crest charm in 18k yellow gold, price on request; Foundrae
Kendra Pariseault feminist ringa
Feminist pinky ring in 14k yellow gold with pink sapphire, $800; Kendra Pariseault

Much like a tattoo, an engravable jewel is remarkably personal. Sure, it makes for a wonderfully loving gift—as such, it’s perfect as an exchange between spouses or to-be-weddeds, or a holiday present from parent to child. But most powerfully, this is a self-purchase that the wearer deems of utmost importance, an accessory so meaningful as to wear close to their hearts (or elsewhere on their person) all the time.

Luvente engravable pendant
Engravable pendant in 14k yellow gold with diamonds, $1,340; Luvente
Walters Faith engravable rock crystal pendant
Engravable pendant in 18k rose gold with rock crystal and diamonds, $2,390; Walters Faith

It’s imperative that retailers have engravable jewels stocked for the holiday season, but they’re needed right now too. The trick is ensuring the pieces may actually be customized during this time when doing so is a bit of a slower process—many jewelers are working from home and, as such, don’t have all of their equipment at hand. Planning ahead for these requests is a good idea before the holiday rush.

Top: Precious Flaw ring in 18k yellow gold, $2,215; Jessie V E

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JCK Contributing Editor

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