2014 Rodeo Drive Festival of Watches and Jewelry Announced

The second annual Rodeo Drive Festival of Watches and Jewelry will take place in Beverly Hills, Calif., Sept. 14–21.

Grammy winner Chris Botti will open the event with a private concert on Sept. 14. An open house will take place on Sept. 18 with boutiques along the entire street participating. Among them: Freywille will launch its new collection, inspired by Monet, in a re-creation of the painter’s famed garden; Bulgari will debut Lvcea, its collection of ladies watches; Mikimoto will display the Tournament of Roses crown; and Porsche Design, Richard Mille Beverly Hills, and Jason of Beverly Hills will all showcase new and special-edition timepieces. 

“Building on the success of last year’s inaugural event, we decided to expand this year’s celebration to include jewelry,” said event chair Adrienne Lee in a statement. “With the impressive selection of fine timepieces and exquisite jewels on the street, the collections that will be featured throughout the week will represent Rodeo Drive’s unrivaled offerings of some of the world’s best timepieces and jewelry.” 

“The Rodeo Drive Festival of Watches & Jewelry event is a wonderful opportunity for our members to showcase what makes Rodeo Drive such a distinguished shopping destination,” added Mark Tronstein, president of the Rodeo Drive Committee.