The Jewelers Executive Conference sixth bi-annual regional conference for jewelry store executives will be held March 15 and 16 at the Doubletree Hotel in Overland Park, Kansas. Conference Co-Chairs Vicki Cunningham, Tulsa, Okla., and Tom Wright, Lincoln, Neb., said that the conference will provide jewelry store owners, managers and decision-making executives with both formal and informal educational opportunities that will help them throw their “loupe” around better sales and bigger profits. 

The conference includes displays by 50 of the jewelry industry’s suppliers and presentations by seven nationally known educational presenters. Heading the list of creative and outside-the-box thinkers is Rick Segel, who will elaborate on his “Five Step Formula To Small Business Success” and provide an insider’s look at uncovering the possibilities that many independent jewelers either overlook or are reluctant to try. 

The conference’s educational theme, “Loupe Success” is the programming guide for the conference:

Luxury Customers:  Finding Them – Retaining Them
On Line Success
Utilizing “You” In Your Marketing
Purchasing Power: The Buy It Right, Price It Right Strategy
Employment Education: Coaching vs. Managing      

For information on registration or about the conference, contact Sharon or Bill Blair at (800) 487-7822 or log on the Web site, www.jewelryexecutives.com.

JCK