15 Valentine’s Day Jewels That Should Be in Your Store

Valentine’s Day may be celebrated today as a romantic holiday where lovers profess affections, but keep your eyes on the prize, retailers, because you know what this holiday is really about: crushing your competitors in the candy and floral industries. I’m just saying what’s on everybody’s minds! And the unfortunate reality is that candy and flowers eat up funds that should be going into your pockets. Jewelers have an inherent leg up on these short-lived and noncommittal products: Betrothals happen with diamonds that last forever, not Whitman’s Samplers or rose bouquets that offer enjoyment for about a week. And where are last year’s chocolates and roses now? In the form of five extra pounds on the hips and the compost pile, respectively. Weight gain and withered beauty do not drive home the message of everlasting love like jewelry. Game faces on, gang: Pour proverbial gasoline on the romantic flames by offering super cool and pretty jewelry. Hopefully this group of 15 is among them.

Meeting ring in sterling, $95; Dorothée Rosen

Meeting ring in sterling, $95; Dorothée Rosen

Elisa Solomon Heart ring in silver with turquoise and pink sapphires

Open Heart ring in sterling silver with turquoise and pink sapphires, $230; Elisa Solomon

Lafonn heart necklace old-bonded sterling silver with simulated diamonds

Heart necklace in gold-bonded sterling silver with simulated diamonds, $260; Lafonn

Shelly Purdy heart ring in silver with 14k gold

Hearts ring in sterling silver with 14k pink gold accent, $290; Shelly Purdy

Mannin Fine Jewelry 22k gold-plated silver Heart necklace with tartan motif on one side

Heart necklace in 22k gold-plated silver with tartan design on one side, $395; Mannin Fine Jewelry

Heart locket/carabiner in 14k pink gold by Marla Aaron

Heart lock carabiner in 14k pink gold, $450; Marla Aaron

Dana Rebecca Designs heart bracelet in 14k gold with pink sapphires

Bracelet in 14k gold with pink sapphires, $550; Dana Rebecca Designs

Red C Jewels Arrow ring in 14k pink gold with diamonds

Double Arrow ring in 14k gold with 0.26 ct. t.w. diamonds, $825; Red C Jewels

EFFY Collection key necklace with rubies 

Key pendant in 14k gold with 0.78 ct. t.w. rubies, $1,870; EFFY Collection

Zaiken jewelry necklace with pink sapphire and diamonds in 14k gold

Necklace from the Throwing Stones collection in 14k rose gold with 2.7 ct. pink sapphire and 0.06 ct. t.w. diamonds, $2,120; Zaiken

Shelly Purdy Love necklace in 14k gold with gemstones

Love necklace in 14k gold with emerald-cut lolite, round-shape spinel, triangular-cut amethyst, and square-cut pink sapphire, $2,200; Shelly Purdy

Red C ruby and diamond XO earrings in 14k gold

Ruby Kisses earrings in 14k gold with rubies and 1.05 cts. t.w. diamonds, $2,250; Red C Jewels

Anne Sportun ruby wrap bracelet

Wrap bracelet with rubies and 18k gold accents, $2,490; Anne Sportun

Orianne Collins bangle in gold with heart-shape pink mother of pearl

Bangle in 18k gold with pink mother-of-pearl hearts, $5,960; Orianne Collins

Sillam ruby Lips ring

Mouthful ring in 18k gold with pink sapphires, $16,680; Henri J. Sillam

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