I can’t remember what a widely watched public television event like last night’s Academy Awards was like before Twitter.
I guess if you were with a bunch of friends at an Oscar party, you could have blurted your witty (read: snarky) comments out right away without having to remember them at the watercooler the next day. But that pales in comparison to sharing finely honed 140-character musings about Angelina Jolie’s right leg, while also tracking what the rest of humanity might think about the jewels Miss Piggy was sporting.
TweetReach tracked 2.05 million tweets about the Oscars, with the biggest spike at 18,718 tweets in one minute—which occurred during the during the Cirque du Soleil performance. This is up from last year’s Oscars, which generated 1.27 million tweets and a maximum spike of 11,780 tweets per minute.
While I’m an avid movie buff, it’s safe to say that I don’t know anything about fashion jewelry. But thanks to the jewelry fashionistas on Twitter, I didn’t have to.
Here are the nominees for best tweet from last night’s red carpet coverage:
— JCK Magazine (@JCKMagazine) February 26, 2012
Ryan. Your french pronunciation is as bad as your ‘jewelry credit’ questions. #oscarjewelry
— Jewelry Insider (@JewelryInsider) February 27, 2012
— GreenwichJewelers (@GreenwichJwlrs) February 26, 2012
J Lo, be still my heart!Those earrings are a-m-a-z-i-n-g! #oscarjewelry
— Jewelry Information(@JICjewelryinfo) February 27, 2012
Look at the sparkling bow on Michelle Williams’ dress. And her diamond necklace is old mine cuts. WOW!
— American Gem Society (@AmerGemSociety) February 27, 2012
Finally!!!!! Penelope Cruz dripping in jewels and exuding true old Hollywood glamour! #oscarjewelry
— Jewelry.com (@Jewelrycom) February 27, 2012
Gwyneth in an amazing cape. She takes that white bridal trend and turns it menswear mod-tactic!
— TACORI (@Tacori) February 27, 2012
#Oscar2012 trends… red lips, diamond necklaces and COLOR!!
— Hamilton Jewelers (@HamiltonJeweler) February 27, 2012
Whoo hooooGwyneth!!! Six-inch bracelet and 3 rings!!!!! You win! You win! #oscarjewelry
— Cindy Edelstein (@JewelryBizGuru) February 27, 2012
— Fred Leighton Jewels (@LeightonJewels) February 27, 2012