How I Dissed Your Mother: Dissecting Tiffany’s Ad Campaign

Tiffany & Co. is nearly 185 years old. And like many vintage brands, it’s caught between the past and present. On the one hand, it has an...

“Not Your Mother’s Tiffany” Campaign Angering Some

Tiffany & Co. is embracing the slogan “Not Your Mother’s Tiffany,” and moms don’t seem to be pleased. It’s clear the famed retailer,...

Jewelers Mutual Teams With MSG Entertainment For Engagement Contest

Jewelers Mutual Group has partnered with with Madison Square Garden Entertainment for Stage the Engage, a contest that provides one winner the...

LovBe Who? Let’s Meet The Low-Cost Lab-Grown Seller

There’s a bit of a buzz in the lab-grown market about LovBe, a new direct-to-consumer e-tail site that features sometimes-aggressive pricing....

Ana de Armas Re-ups With Natural Diamond Council

The Natural Diamond Council (NDC) has re-signed actress and Ana de Armas (pictured) to again be its public face for the next year. (more…)

Ben Bridge Jeweler’s Summer Windows Support the Black in Jewelry Coalition

Seattle-based fine jewelry retailer Ben Bridge Jeweler has debuted vividly colorful window displays for the summer season that promote inclusivity...

Alabama Jeweler Gets In “Sign War” With Local Chick-fil-A

Jeff Dennis admits that he never intended to get into a full-fledged “sign war” with the restaurant on the next block. And he certainly never...

Tiffany Giving Up Century-Old ‘New York Times’ Ad

The Times, it is a-changing. It now lacks Tiffany. Tiffany & Co., which for over a century has occupied the top right-hand corner of page A3...

Jonathan Kendall Becomes CIBJO Executive Vice President

CIBJO, the World Jewellery Confederation, has appointed De Beers veteran Jonathan Kendall (pictured) as its executive vice president. (more…)

How Designer Cindy Liebel Made Big Strides With A Small Marketing Budget

A year ago, Fredericksburg, Va.–based designer Cindy Liebel was hoping to ride the coattails of her accomplishments in 2019—her best business...