Is TikTok Shop to Blame for the App’s Slower Growth?

Just as TikTok sets forth with plans to expand its e-commerce capabilities in the U.S., new data show a decelerating growth rate for the app—and an...

TikTok Aims for Big E-Commerce in 2024

New year, same plans to push for a surge in e-commerce transactions. (more…)

X Marks the Spot: 2023 in Social Media

This year saw some changes in the landscape of social media, but many potential changes that were anticipated never really panned out. (more…)

The Pinterest-Predicted Trends to Know for the Year Ahead

The annual Pinterest Predicts report—a forecast of trends based on the platform’s user search data—is out, and if it's any indication for...

New Study Analyzes Consumers’ Social Commerce Habits

A new study by the Influencer Marketing Factory on how consumers respond to the commerce elements available through social media apps showed an age...

New Study Touts Pinterest as Platform for Reaching Luxury Consumers

A new study authorized by Pinterest makes the case for the platform as social media's most engaging social media source for luxury consumers. ...

Viral “Girl Math” Trend Adds Up for Jewelry Brands

It was bound to happen: The "girl math" trend that started on TikTok over the summer has found its way to fine jewelry—and some companies say this...

Lapse Is the Latest Social App Developing Avid Users

It's been some time since a social media app has been able to break out as the new digital space to hang out—and potentially do business. The...

More Users Spending Money on TikTok, New Report Says

In what should be good news for small businesses, tech news site The Information reported that users are spending more money on TikTok. But not...

TikTok Issues Advertising How-to for Small Businesses

Most retailers have their strategies for stocking inventory down pat in advance of the holiday season, and are turning their attention to...