TikTok’s Broken Jewelry Theory Says There May Be More to a Wrecked Ring

If you love a good TikTok trend, have some fun with the “broken jewelry theory”—it's a way to give meaning to everyday accidents as well as to...

AI Is the Word: 2024 in Social Media

In previous annual recaps of the year in social media, a lot of the news seemed to be about apps popping onto the scene. Not many of them succeeded...

Pinterest Predicts 2025’s Breakout Trends

Pinterest has released its annual Pinterest Predicts report, using search data from September 2022 to August 2024 to forecast the biggest trends of...

Bluesky Is Making News (Again)

Back when Elon Musk bought Twitter and turned it into X, it felt like all social media–related news was about which app would step up and replace...

Should You Still Use Hashtags on Social Media?

Remember when social media was fairly new and everyone went hashtag-crazy? Hashtagging became such a huge phenomenon, countless best practices were...

New Pew Research Highlights Social Media Usage

Pew Research Center has released its latest Social Media Fact Sheet, detailing usage of platforms by users' age, income, geographic location, and...

TikTok Releases End-of-Year Sales Playbook for Small and Midsize Businesses

TikTok has been trying to position itself as the destination for social commerce, and it does have some bragging rights in its repertoire—heard of...

Social Media Updates: November 2024

TikTok Refreshes Its Free Marketing Curriculum TikTok has updated its educational component designed to help marketers use the platform's...

Spookify Your Socials With These Halloween-Themed Activations

With Halloween falling on a Thursday this year, was the best time for Halloween parties this past weekend, or should they be next weekend—closer...

Social Media Updates: October 2024

TikTok Offers New Commerce Automation GMV Max is a new way for TikTok Shop merchants to automate their advertising campaigns and drive incremental...