Earlier this year, we shared our Essentials Guide, an offering of the pieces every great retail jeweler should have on hand at all times. To help you keep a great selection in stock, I’ll be sharing the latest, most alluring jewels from each category for showcase consideration. Onward to strong sales!
Essential No. 1: Bridal From A to Z: Platinum
We know that every customer is different. Some brides-to-be will walk into the store with their hearts set on a very specific style. Others are open to trying a variety of looks. Others may walk in thinking they want something and leave coveting a completely different and unexpected ring. Maybe they’re looking for a classic. Perhaps they’d like a pop of color. Heck, maybe they’re tattooing their wedding bands on and just want something to commemorate the wedding. (There are always right-hand rings, right?) But there’s one common thing all of these style hunters can agree on, and that’s metal type. Jewelry crafted in platinum possesses not only a strong, luxurious material, but it also holds the promise to last a lifetime and longer. It holds memories passed from one generation to the next. And it just looks really, really good. To strengthen your platinum selection, here are seven engagement rings, each with a distinctly different style.
Found something your customers will love? Click the image for more information and get it into your store.
Visit our Essentials Guide to read more about the pieces to keep stocked in your store.
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