Practice Makes Perfect

Practice Makes Perfect


Industry / Retail / Your Store

Why a retail jeweler might offer an internship—and how it can create a productive experience for both students and store Julie Weintraub hated to see Kelsie Ames go. In early 2021, over the course of a four-month marketing internship at the Gold & Diamond Source, the 12,000-square-foot Clearwater, Fla.–based jewelry store Weintraub owns with her husband, Steve Weintraub, Ames enlivened the 38-year-old company’s digital marketing efforts. She created videos and crafted social media posts, studied the analytics of different digital campaigns, and extracted insights to bolster the store’s online marketing, recording her findings on a spreadsheet before returning to Old Dominion University to complete her undergraduate studies. “Kelsie gave us great momentu

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