Jewelers Poised for a Prosperous, Possibly Supply-Starved, Holiday Season

Jewelers Poised for a Prosperous, Possibly Supply-Starved, Holiday Season

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Retail / Your Store

The holiday shopping rush may just be beginning, but jewelers have been preparing for it for the better part of 2021. Shoppers might be looking at their calendars and scrambling to shop for gifts, but for jewelers, this holiday season has been top of mind for months already. “We started [thinking about the holidays] six to eight months ago, which is really early in our world,” says Bryan Morgan, chief operating officer at Stuller, based in Lafayette, La. “If you’re trying to react right now, you’re probably in trouble.” Jewelers have two major concerns about potential supply chain disruptions this season: How can they keep a handle on rising costs, and when will shipments arrive? The stakes for getting the answers right are high. When the pandemic curtailed consumers’ ability to
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