Leon Hall, star of the popular program Fashion Emergency on E! Channel’s The Style Network, will present the keynote address at The JCK Show ~ Las Vegas 2003, on Friday, May 30, from 8:30-9:45 a.m. at the Sands Expo and Convention Center.

Hall’s presentation, titled “Cultivating Consumer Desire and Brand Cachet,” will break down the consumer purchasing phenomena and focus on the indefinable “want-it, need-it, got-to-have-it” factor. Admission is open to all show attendees.

As the creator of The Trend Show, Hall has been instrumental in promoting some of the hottest fashion trends and brands of recent times. Along with celebrities Joan and Melissa Rivers, he co-hosts fashion reviews of the Academy Awards, Emmy Awards, Golden Globe Awards, and Grammy Awards on E! Entertainment Television.