You might know who your local jewelry competitors are, but do you know your non-jewelry sources of competition for consumers’ discretionary income? On a national level and in the retail arena, here’s what jewelers are up against:
| Type of Store | 2002 Sales (in millions) |
| * Other retailers include health and personal care stores; gasoline stations; camera and photographic supply stores; book, music, sporting goods, and hobby stores; all other car and parts dealers; and more. Source: U.S. Census Bureau Unadjusted Monthly Retail Sales, JCK analysis |
|
| Jewelry Only | $25,131 |
| Product-specific Outlets | |
| New-Car Dealers | $669,217 |
| Restaurants/Bars | $334,605 |
| Home Improvement/Garden | $300,932 |
| Furniture/Home Furnishings | $94,978 |
| Men’s and Kids’ Clothing/Leather Goods | $90,627 |
| Radio, TV Electronics | $49,975 |
| Women’s Clothing | $34,331 |
| Beer, Wine, Liquor | $31,324 |
| Computer/Software | $24,950 |
| Shoes | $21,785 |
|
Subtotal |
$1,652,724 |
| General Merchandisers (sales of all merchandise, excluding leased departments) | |
| Warehouse Clubs/Superstores | $193,541 |
| Discount Department | $136,621 |
| Electronic Shopping/Mail Order | $116,705 |
| Miscellaneous | $104,507 |
| Conventional/National Chain | $89,291 |
| All Other General Merchandise | $36,221 |
|
Subtotal |
$676,886 |
| All Other Retailers* | $1,225,271 |
| Total 2002 Retail Sales | $3,580,012 ($3 trillion, $580 billion, $12 million) |