Suncrest Diamonds said Thursday at the JCK Las Vegas that Rio Grande will distribute Suncrest yellow HPHT diamonds to its customers nationwide.

Suncrest is a sister company of Sundance Diamonds HPHT diamond processing company. Both companies are located in Orem, Utah.

Retail customers will now have broad access to fancy yellow HPHT diamonds through Rio Grande’s nationwide print catalog, online catalog, and through special order.

“Suncrest Diamonds gives Rio Grande the unique ability to supply smaller diamond retailers with exciting new yellow HPHT diamonds,” said Kevin Whitmore, merchandising manager at Rio Grande. “Finally, retailers can offer beautiful, color-permanent, high-end yellow HPHT diamonds to their diamond clientele.”

Rio Grande and Suncrest will provide retail customers with additional information and marketing support on yellow HPHT diamonds. Currently, Rio Grande will only offer yellow, round diamonds in its upcoming nationwide catalog. However, other yellow diamond cuts will be available through Rio Grande on a special-order basis.

For JCK show attendees, Suncrest Diamonds and Rio Grande will be offering special discounted pricing for retailers who want to add this new line of yellow diamonds to in-store displays.

JCK