Tourneau, LLC announced plans to relocate its original New York City store to a larger space at 510 Madison Ave., the environmentally conscious, 30-story glass office building being developed by Macklowe Properties. 

The store, which will include a Rolex boutique, is scheduled to open in early 2009. It will be the company’s fourth store in Manhattan..

The planned store will occupy approximately 3,300 square feet at the southwest corner of Madison and 53rd Street. The space, which will have 25-foot high ceilings and expansive floor to ceiling vision glass to maximize natural light, will provide a spectacular setting in which to showcase Tourneau’s collection of more than 8,000 unique men’s and ladies’ fine timepieces from more than 100 brands. 

“Madison and 52nd is a historic location for Tourneau because it was our original New York City storefront,” said Howard Levitt, president and chief executive officer of Tourneau LLC. “Our move to 510 Madison is giving us a tremendous opportunity to open a new Tourneau store in the same Plaza District we’ve been doing business in for the last 30 plus years, but in a dynamic, new building with more space to showcase our extraordinary collection of watches from the finest brands in a much bigger and more identifiable way.”

JCK