The Natural Color Diamond Association recently implemented the NCDIA Pink
Diamond Butterfly marketing campaign, through which retailers give away a
natural pink diamond butterfly necklace in their local market.
Retailers use a social marketing campaign co-created by NCDIA to spread the
word, often in conjunction with local media partners such as radio stations.
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine
