Brilliant Earth Sales Rise 2.3% as Fine Jewelry Gains Ground

By JCK News Desk | November 05, 2026

Brilliant Earth posted higher sales and improved profitability in the third quarter, as the company’s expansion beyond its bridal roots continues to gain traction. Fine jewelry accounted for a larger share of business, while wedding and anniversary bands had their strongest quarter ever.

In a November 5 presentation to investors, the company reported third-quarter net sales of $112.8 million, up 2.3% from $110.3 million a year earlier, with both revenue and adjusted EBITDA exceeding the company’s guidance.

The San Francisco-based firm reported $2.4 million in net income, compared with a $672,000 loss in the same quarter last year. Gross margin expanded to 59.7% from 57.6% a year ago, while adjusted EBITDA increased to $5.1 million from $3.6 million. Total orders increased 5.6%, although average order value declined 3.1% to $2,140.

The company said it saw encouraging results from its physical stores—which includes its flagship in Beverly Hills. Bookings from customers who visited showrooms without appointments increased about 50% from a year earlier, while fine jewelry bookings from walk-in customers rose approximately 37%. Brilliant Earth noted its recently opened San Antonio location had the highest walk-in bookings of any showroom during its first 13 weeks.

Fine jewelry represented about 16% of total bookings during the quarter. Cofounder and CEO Beth Gerstein said in a statement that newer merchandise helped the company build customer relationships beyond engagement rings, pointing to its Charms collection, new colors in the California Collection, the latest installment of its Jane Goodall collaboration, and a new collection with the Elizabeth Taylor estate.

For the first nine months of 2026, sales rose 4.6% to $327.4 million. The company said it ended the third quarter with $76.2 million in cash and no debt.

Looking ahead, Brilliant Earth told investors it expects full-year sales growth of 2.75% to 4%, with adjusted EBITDA of $13 million to $15 million. The outlook assumes tariff rates and precious-metal prices as of Nov. 3.

(Photo: JCK file photo)

The JCK News Desk uses AI to help research and produce the first draft of articles. This story was then reviewed by staff writer David Blomquist.