Adornment & Theory Flagship Is a Globally Inspired Jewel Box

By Karen Dybis | May 13, 2026

The newly opened Adornment & Theory flagship in Chicago positions company founder Viviana Langhoff as the ultimate master of ceremonies, creating a salon for people who appreciate design in all forms.

The 1,200-square-foot store at 1433 W. Chicago Ave., in the West Town area, was inspired by Langhoff’s favorite Charles Eames quote: “The role of the designer is that of a very good, thoughtful host anticipating the needs of his guests.”

“That philosophy guided every decision we made within the space and my jewelry,” she says. “I wanted the store to feel beautiful and transporting, but also warm, comfortable, and personal, like a place where people can fully settle in and experience beauty in an intentional way.”

The store had a soft opening in April and will host a grand-opening party with local lifestyle magazine CS on May 28. Langhoff says she also is celebrating that Adornment & Theory now has a permanent home—she purchased the building that houses the store, and sees it as a chance to put down roots once and for all.

Adornment Theory Interior — *Jungle-pattern wallpaper and intimate consultation areas contribute to the warm, welcoming feel Viviana Langhoff wanted in her flagship boutique.*

“I grew up in the tropics [Puerto Rico] and have traveled the world, and you’ll see that those places are the main influences in my work and throughout the interior,” says Langhoff. “But what has had the most impact on me and kept me here for the last 20 years is the people. This city has given me the space to grow, evolve my designs, and build a life.”

In the store, Langhoff showcases jewelry she has designed as well as work by others, including Sofia Zakia, Céline Daoust, Alex Monroe, 12th House, and ParkFord. Langhoff did the boutique’s interior design, knowing that how a space feels to clients is of utmost importance to her.

“There was a moment I considered leaving jewelry design to pursue interiors full-time,” she says. “This project allowed me to explore that fully—it’s an extension of how I think about design as a whole.”

Adornment & Theory’s flagship features three consultation salons, which Langhoff sought to make luxurious yet approachable. The goal is for clients to slow down, settle in, and approach the jewelry design process with openness.

Adornment Theory display cases — *As the store’s interior designer, Langhoff included textural elements, like this display case table, and organic shapes, as in the mirror above.*

“I custom-designed everything, down to the desks, with the intention of making the spaces feel intimate and welcoming all at once,” says Langhoff. “The midcentury-modern-inspired partitions help emphasize the soaring ceilings and draw the eye upward, creating a sense of elegance.”

Wallpaper with a jungle theme, influenced by Rudyard Kipling illustrations, nods to her Caribbean roots. Langhoff also installed oversized inspiration boards that display jewelry sketches, textures, and patterns she feels drawn to right now as a designer.

“They’re constantly evolving and offer clients a rare glimpse into the creative process behind designing a one-of-a-kind piece. It’s an important part of how we communicate our story visually,” she says.

The property includes a private garden Langhoff calls El Jardin, where she hopes to host events this summer, offering guests an indoor-outdoor experience at the store.

“I want people to feel relaxed, inspired, and deeply considered. At its core, I believe thoughtful design is an act of love,” she says.

Top: Viviana Langhoff in her recently opened Adornment & Theory flagship store in Chicago (photographs by Meagan Shuptar, courtesy of Adornment & Theory)