Monica Rich Kosann Celebrates Rebranding and an Upcoming Award

By Karen Dybis | April 16, 2026

Monica Rich Kosann says the award for brand innovation she will receive next month from the Accessories Council is a testament to her team’s push to revamp her brand following its 20th anniversary in business.

Affectionately known as MRK, the company has refreshed its packaging, redesigned its website, updated displays, and refined the typography and color palette used in brand materials.

“This point in my career and my life feels incredibly fresh, exciting, and the next step in building a brand I care deeply about,” Kosann says.

She thinks the new packaging, which dropped April 14, is “divine”—its marigold and purple hues make it easy for clients to identify the brand.

Even Kosann’s well-known monogram is different: It now has an art deco–inspired look that Kosann says is at the forefront of her rebrand. Clients can create a pendant with their own initials in the same style through an online tool MRK has introduced.

MRK lockets on marigold — *A selection of Monica Rich Kosann lockets on its new brand color, marigold.*

“For me, it’s a way to thank our customers,” says Kosann. “They should walk away with their special pieces of jewelry in an elevated, meaningful package, because shouldn’t it all tell a story?

“I truly love creating special stories with customers who afford us the privilege of being a part of their lives,” she adds. “It means the world to me.”

Kosann will receive the Accessories Council Excellence (ACE) Award for brand innovation at a May 5 ceremony in New York City. Other jewelry businesses receiving ACE Awards this year include the Florida boutique Marissa Collections, for specialty retailer, and Italian maison Nanis as a Legacy honoree as it celebrates 35 years in business.

“It is rare to get recognition of this kind,” Kosann says of the ACE Award. “At heart, we are storytellers who also create modern heirlooms, so striving for excellence in all things is of paramount importance to my entire team. I’m incredibly grateful to the Accessories Council for acknowledging that.”

The MRK rebrand makes her business feel new again, Kosann says, and she plans on enjoying its next 20 years even more. She is proud of building a team of mostly women, including many longtime employees, and also names her 400-sqare-foot Bergdorf Goodman shop and the opening of her three MRK stores as key career accomplishments. Kosann says she sees the potential for an expanding global footprint in the years to come.

Monica Kosann Troy — *Monica Rich Kosann says she is entering the next 20 years of her jewelry brand with renewed energy and excitement.*

“When I started MRK, I don’t think I ever imagined it would be what it is today,” she says. “I founded MRK with my husband and CEO, Rod Kosann, 21 years ago with just the idea that women wanted jewelry that was personal, that could inspire their stories and journeys in life.”

That personal jewelry includes the pendants, in 18k yellow gold or sterling silver, fashioned after MRK’s art deco–style monogram. “It truly translates our brand mantra, ‘Your story, not ours,’ into a timeless heirloom,” Kosann says.

“The monogram is one of history’s original storytelling devices, so this is particularly important to me. It allows them to transform our company symbol into a deeply personal expression of identity.”

Top: New packaging and logo are part of Monica Rich Kosann’s rebranding. (Photos courtesy of Monica Rich Kosann)