Francis Belin, a veteran of Christie’s and Swarovski, has been appointed the new CEO of luxury e-tailer Mytheresa, effective Jan. 1, 2026.

He will succeed Michael Kliger, who will become CEO of LuxExperience, Mytheresa’s parent company, which last year acquired fellow high-end dotcoms Net-a-Porter, Mr Porter, and Yoox.

Belin comes to Mytheresa after nine years at Christie’s, where he served as its president of Asia Pacific until October. Before that, he was senior vice president, Asia Pacific, at Swarovski, and managing director for Jaeger-LeCoultre in Japan.

He began his career as a management consultant at McKinsey & Company, and has been a board member for Enzo Jewelry and Ben Thanh Jewelry.

Mytheresa’s chief marketing and customer officer, Amber Pepper, was recently named CEO of the Natural Diamond Council.

(Photo courtesy of Mytheresa)

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