New Watch Destination to Debut at Luxury 2026

By Brittany Siminitz | October 14, 2025

JCK has announced an all-new area to explore during next year’s show in Las Vegas, adding to its status as a single place for the industry to exhibit, source, and network with Timepieces at Luxury, a showcase for watchmakers. The impressive lineup of brands already set to appear in 2026 include Accutron, Alpina, Bulova, Citizen, Frederique Constant, Movado, and Shinola.

“Luxury has always been about offering a convenient upscale environment to maximize business getting done for the high end of the jewelry industry, and the addition of Timepieces at Luxury expands that promise,” said Sarin Bachmann, senior vice president of the RX jewelry portfolio (which entails the JCK, Luxury, and JIS shows as well as JCK magazine). “These important watch brands recognized the advantage of being in the Venetian with JCK and Luxury, where the industry’s retailers spend the majority of their time and budgets for the year to come.

“We are excited to partner with such iconic watch brands and to give our retailers a premier destination to explore the latest in watchmaking alongside the fine jewelry, design, and innovation they already expect to discover. By adding watch offerings, we are creating an even more seamless experience for the community during our industry’s most prized time in Las Vegas.”

LUX26 TimepiecesLogo In 2026, the JCK and Luxury shows will take place at the Venetian resort from May 27 to June 1. The new Timepieces section will be focused within Luxury (which opens by invitation only on May 27 before opening to all JCK attendees on May 29), while JCK’s long-standing Clockwork area will continue on the main show floor, Level 2.

“Introducing Timepieces at Luxury is an exciting addition to our thoughtfully curated event and community,” said Meghan Margewicz, event director for Luxury, in a statement. “We create Luxury around our customers’ needs and wants. We asked what they’d like to see at Luxury, and watches was a resounding answer.

“We will also be adding unique, independent watch brands to this area to allow for new product discovery. Many of the JCK and Luxury retailers carry both jewelry and watches in their stores, and being able to shop both categories while in Las Vegas, under one roof at the Venetian, provides an even greater, more efficient experience. Retailers and watch buyers will now have this dedicated space to engage with both world-class and up-and-coming elite watch brands.”

Preregistration is now open for JCK 2026; more information on Luxury can be found here.

(Top photo: Getty Images)