
With its new Los Angeles flagship, Pomellato introduces a retail design concept that the Italian brand says merges Hollywood glamour and Milanese sophistication.
Pomellato brought Italian craftsmanship to virtually every detail of the boutique at 445 Rodeo Drive in Beverly Hills, which opened Sept. 27. Pomellato’s Milan-based architects designed the space, and everything from the store’s facade to its hand-cast glass elements to its marble flooring is the work of Italian artists.
“This new retail concept represents more than a store design—it’s an expression of Pomellato’s contemporary spirit,” said Pomellato CEO Sabina Belli in a statement. “Each artisan has contributed not just their skills but their passion and heritage, creating a boutique that is itself a work of art.
“We’ve created a space that honors our Milanese roots while embracing the cosmopolitan nature of our clientele,” she added.

Pomellato’s aesthetic involves understated elegance, unconventional design, and femininity, all of which can be seen in the Rodeo Drive boutique. The brand calls its new store design concept Global Attitude, drawing inspiration from venerated architects in cultures worldwide.
For example, you can see influences of Frank Lloyd Wright’s Ennis House (located in L.A.’s Los Feliz neighborhood)—with its Mayan Revival–style patterned concrete—in the store’s exterior. For this facade, Pomellato used white concrete blocks, shaped like the brand’s Nudo jewelry pieces, that were custom-produced by S. Anselmo in Nove, one of Italy’s ceramic districts. The tiles were slip cast by hand, so each one is unique (and took 72 hours to create).
The store’s entrance even has a special door handle, reminiscent of Pomellato’s Iconica ring. Inside, eight bespoke hand-painted silk panels cover some walls. Misha Milano artisans spent more than 400 hours creating these wall coverings in colors of pink and Pomellato’s favorite Montenapoleone Red. Their motif is intended to look like Nudo-shaped jewels floating along wisteria vines.

Fourth-generation family business Fantini Mosaici produced the boutique’s floors, made of a mixture of pink marbles, including pink onyx, which Pomellato chose to evoke the transparency and luminosity of jewelry.
Like other Pomellato boutiques, the Beverly Hills store features Murano glass in its interior design—though its Paysage chandelier made with Murano glass by 6:AM Glassworks is the largest created for a Pomellato store. Every element was hand-cast and textured to enhance the chandelier’s sparkle.
There are also three large artworks by Nicolò Quirico highlighting Milan’s architecture, such as its famous Duomo, through photographs printed on collages of vintage book pages.
The new boutique is certified LEED Platinum, which Pomellato said is a milestone in its commitment to environmental responsibility. Within this extraordinary Rodeo Drive retail environment, clients can shop popular collections like Nudo, Iconica, and Catene, as well as Pomellato’s high jewelry.
Top: Custom-made concrete tiles grace the exterior of Pomellato’s new Los Angeles flagship. (Photos by John Daniel Powers, courtesy of Pomellato)
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