Pinterest Presents 2025 Goes All-In on Visual Search

By Brittany Siminitz | September 29, 2025

Pinterest’s biggest annual marketing event, Pinterest Presents, returned last week with a spy-themed show touting updates, insights, and tips for businesses that partner with the platform on advertising and promotions.

For those who missed the show, Pinterest has created a roundup, including the Pinterest Presents video, packed with information and tips as marketers head into the holiday season. In a world where young consumers do some of their shopping via social media—39% of Gen Z prefer to start their searches on Pinterest instead of a search engine, according to the app—showcasing your business and products on Pinterest is a smart move.

“Traditional search engines and AI chatbots rely on words, but shopping is fundamentally visual,” reads a Sept. 25 article from Pinterest’s newsroom. “You often know what you want when you see it, not when you try to describe it.”

With that in mind, Pinterest Presents unveiled new features designed to make visual discovery easier and daily inspiration more actionable and shoppable, which should help consumers combat decision fatigue—a real phenomenon in today’s information age. It’s worth watching the portion of the video (starting around 16:40) where Dana Cho, vice president of design for Pinterest, talks through the journey consumers embark on when they start looking for products through a visual search.

For actionable items, Cho recommends marketers upload their entire product catalog to Pinterest, rather than just select pieces, as the most effective way for their products to appear directly in audience feeds and relevant searches. To do this is free, and brands can explore paid amplification like shopping ads.

With its increased focus on shopping, Pinterest caters to consumers through trends, however evolving and fleeting they may be. The platform promises its Pinterest Trends is more powerful than ever, helping marketers connect with potential customers by understanding what might grab the consumers’ attention.

Pinterest is a pretty trusted source for predicting trends, and it regularly pinpoints some of the biggest aesthetics of the seasons according to search data and user activity. The updated Trends tool is designed to bring insights into what people search, save, and shop for on Pinterest, even forecasting seasonal trends up to 90 days in advance, which allows marketers to better plan for relevant and engaging campaigns.

Pinterest also announced enhancements to its ad solutions, expanding its suite of AI and automation tools. Businesses are now able to highlight locally available inventory, enabling users to see products in person before buying, and Pinterest will automatically showcase promotions and price drops.

Pinterest Presents could motivate you to consider reallocating at least part of your holiday ad budget, especially if you’re looking to reach Gen Z. If nothing else, it might get you to do some holiday shopping of your own—as it did for yours truly.