Rio Grande Appoints New Marketing Director

By Rob Bates | August 14, 2025

Jewelry equipment manufacturer Rio Grande has appointed Nicolette Bianchi marketing director.

In her new role, Bianchi will oversee all marketing at the Albuquerque-based company, including digital initiatives, lead generation, advertising, brand development, and content creation. Her goals include enhancing Rio Grande’s website and expanding its brand presence.

Prior to joining Rio Grande, Bianchi worked in digital product development at Los Alamos National Laboratory, where she created web applications to support the Department of Energy’s national security mission and internal communications.

Before that, she spent over a decade in financial services, including serving as director of marketing growth and acquisition at Nusenda, New Mexico’s largest credit union.

Rio Grande is a division of Richline, a Berkshire Hathaway company.

(Photo courtesy of Rio Grande)