The Gld Shop Purchased by Firm Associated with Jay-Z

By Rob Bates | July 22, 2025

MarcyPen Capital Partners, a firm associated with rapper Jay-Z, has purchased the Gld Shop, a Miami-based jewelry brand.

Financial terms were not disclosed. Brand Velocity Group, a New York City-based investment fund, joined with MarcyPen in the purchase. Former owner H.I.G. Growth Partners will retain a stake in the company. In addition, Christian Johnston, who founded the company in 2015 and serves as its president and chief creative officer, has upped his ownership stake with a reinvestment in the brand.

Johnson told WWD that the brand, which up until now has been strictly direct-to-consumer, will start to open wholesale accounts.

“We have a couple retailers knocking on the door,” he told the publication. “There’s a whole other layer we can add to this business.”

Johnston will continue to lead the brand, along with CEO David Reinke.

MarcyPen was created in November 2024, in a merger between Marcy Venture Partners, co-founded by Jay-Z, and Pendulum Holdings’ investment arm. This is its first investment.

H.I.G. first invested in Gld in 2021. Since then, Gld’s revenues have increased 130% and it has “achieved significant levels of profitability,” according to H.I.G.

Photo courtesy of the Gld Shop