Blue Nile Eyeing Indian Market

E-tailer Blue Nile is exploring the Indian market through a partnership with local chain PC Jeweller.

“The collaboration will evaluate the Indian market for potential online jewelry sales on a long-term basis,” said a PC Jeweller announcement filed today with the Mumbai stock exchange.

The 50-store chain added the linkup “is a stepping stone toward potential strategic partnership between Blue Nile and PC Jeweller.”

Blue Nile did not respond to a request for comment from JCK at press time.

The company ships to 45 countries, according to its site, but not currently India. 

Follow JCK on Instagram: @jckmagazine
Follow JCK on Twitter: @jckmagazine
Follow JCK on Facebook: @jckmagazine

JCK News Director

Log Out

Are you sure you want to log out?

CancelLog out