Your Turn

In this column, members of the jewelry industry can state their views, wax poetic or otherwise pen their thoughts in slightly longer form than the traditional letter to the editor. We welcome your submissions. Please send them to P.J. Donahue, JCK, One Chilton Way, Radnor, PA 19089; fax (610) 964-4481, e-mail pdonahue@ chilton.net. WGC SWITCHING CHANNELS [A response to a new World Gold Council policy addressed in “WGC Looks to Mass Merchants,” JCK, June 1997, p. 54.] The new policy of the World Gold Council seems to be a departure from previous policy. The council’s annual report says discount stores, department stores and retailers such as QVC and HSN all have better growth in gold jewelry sales than independent jewelers in terms of dollars and units. So the new WGC direction is to supply these newer outlets. Even though the council also reported that independent and cha
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