You Should Have Been There!

The Gemological Institute of America’s Third International Symposium in June was an event every retail jeweler should have attended. Lest you think this was some esoteric gathering of gemologists, scientists, and laboratory technicians, think again. While these professionals were in San Diego in force, there were also retailers, gem and diamond dealers, and jewelry manufacturers from all over the world. GIA brought together this group to discuss and debate the most critical issues facing the industry: De Beers. Branding. Marketing. Technology. Economics. Ethics. All were hot topics of discussion. There were different formats—formal presentations followed by questions and answers; discussion panels; and “war rooms,” where audience participation was encouraged (and achieved!). Lively debate during and after each session continued on into the night. The most stimulating session

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