Woman, American Take Top Seats in De Beers Shuffle

Varda Shine has been appointed managing director of the Diamond Trading Company, De Beers’ sales and marketing arm. She replaces Gareth Penny, who has become managing director of De Beers. Shine is a rare woman in De Beers’ upper echelons. She was born in Israel—also rare in a company whose executives traditionally hail from either the United Kingdom or South Africa. In addition, longtime DTC marketing guru Stephen Lussier has been appointed director of external and corporate affairs for De Beers. This post involves media relations and dealing with governments and other stakeholders—a job that has become extremely important as De Beers faces increasing political pressure in its home base of Africa. Lussier’s pedigree is also a bit unusual for De Beers—he was born in the United States and got his start working at De Beers’ then-U.S. ad agency, N.W. Ayer. But he is also

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).


Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out