Where Timing Is Everything

With only a few weeks to go before Christmas last year, the watches still weren't on display at Ron Oppenheimer's new store, Orologio, in Short Hills, N.J. An ambitious construction schedule proved too short for a planned Thanksgiving debut. Instead, the watches were locked in a vault already on the construction site. "Our employees were there during construction accepting the watches as they arrived, keeping inventory and putting them in the vault," says Oppenheimer. So when construction was finally completed, Oppenheimer and his staff could easily and quickly fill the showcases just in time for the heat of the Christmas selling season: Dec. 14. "Everyone said we couldn't build the store so quickly or open that late and have it work out," says Oppenheimer. "But we did it and we sold well." Experience with time and timing seems to be the key factor. Oppenheimer opened his first Oro
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