What’s New – Catalogs

Stuller’s stones price list and reference now features color photographs of the company’s diamond and gemstone inventory. The publication also offers a sneak peek at Stuller’s diamond and gemstone department and describes the Have It Your Way program. The catalog is arranged in alphabetical order, with natural stones listed first, and includes a detailed index. Pricing is triple keystone, with the single-stone price shown; quantity discounts are available on some items. A grading reference and a gemstone reference are included. Stuller, P.O. Box 87777, Lafayette, LA 70598-7777; (800) 877-7777, fax (800) 444-4741, www.stuller.com.

Atasay Gold, one of the largest and oldest jewelry manufacturers in Turkey, presents its 1999 80-page color catalog featuring more than 1,000 designs in 10k, 14k, and 18k white, yellow, two-tone, and tri-colored gold. Many creations are enhanced with semi-precious gems, pearls, and cubic zirconium plus stampato designs. Atasay Gold, 2 W. 46th St., Suite 1010, New York, NY 10036-4502; (212) 768-0048, fax (212) 768-9120.

Adwar Casting Co. has published Catalog #12, featuring its new designer collection. All designs are available in 14k, 18k, and platinum. The company also has introduced its exclusive platinum series and has opened a New York City showroom on 47th Street. Adwar Casting Co., 120 S. Long Beach Rd., Rockville Centre, NY 11570; (516) 678-7755, fax (516) 678-7756.

Esslinger & Co. has produced 14k and sterling silver jewelry catalogs, including new pieces at low to mid-range prices. The catalogs have been sent to more than 25,000 retail jewelers. Esslinger & Co., 1165 Medallion Dr., St. Paul, MN 55120-1297; (800) 328-0205 or (651) 452-7180, fax (800) 548-9304.

Epsilon Jewelry Corp. has released a 50-page, four-color catalog featuring its diamond and precious stone collection in 14k and 18k yellow and white gold as well as platinum. The more than 3,500 designs include men’s rings and invisibly set ensembles. Retail jewelers can customize brochures for consumer distribution. Epsilon Jewelry Corp., 70 W. 40th St., 12th Floor, New York, NY 10018; (212) 921-3310, fax (212) 921-2868.

iJeweler, in collaboration with LocalSolutions.com, has published an instructional guide entitled “The Beginner’s Guide to Local Internetting.” Local Internetting, a concept created by LocalSolutions.com, enables small and medium-sized businesses using the Internet to build in-store traffic, customer loyalty, and market share. The publication includes information about e-mail, promotional opportunities, and Web site design as well as a chapter on integrating Internet marketing with traditional marketing practices. iJeweler, 6800 Westgate Blvd., #139B-291, Austin, TX 78745; (888) 444-8070 or (512) 444-8070, fax (512) 444-0341, www.ijeweler.com.

Baroka Creations Inc. has issued a 32-page, four-color catalog featuring 18k white and yellow gold and platinum designs with invisibly set diamonds and precious stones. Items in the Visible Elegance Collection come with lifetime guarantees with no charge for replacement. Catalogs are available for distribution by retailers to customers. Baroka Creations Inc., 36 W. 47th St., Suite 1201, New York, NY 10036; (212) 768-0527, fax (212) 869-1553.

Hoover & Strong’s 1998-99 catalog provides product and technical information. A section is devoted to platinum rings and findings. Included are new products such as platinum bezel solitaire necklaces, EZfit solitaires with matching bands, new solders, and body jewelry. Hoover & Strong Inc., 10700 Trade Rd., Richmond, VA 23236-3000; (800) 759-9997, fax (800) 616-9997, www.hooverandstrong.com.

United Precious Metal Refining, a full-service refiner of gold, silver, platinum, and palladium, has released its 1989-99 product brochure. Included are alloys for casting stones, solders, wire, and dexoidized sterling silver. The company also offers a technical support hotline. United Precious Metal Refining, 2781 Townline Rd., Alden, NY 14004; (800) 999-3463.

Allan A. Goldman Inc.’s newly designed four-color wholesale colored gemstone catalog is now available to the trade. Featured are 36 pages

of photos and price lists, two pages of industry information, and a color communication chart. The catalog, geared toward small as well as large manufacturers, covers a diversified line of materials; stone properties and treatments are listed where applicable. Allan A. Goldman Inc., 15 W. 47th St., New York, NY 10036; (800) 634-8497 or (212) 869-5370, fax (212) 869-3080.