What’s New – Business Services

WKF&C Agency now offers full coverage for weather insurance promotions at a cost ranging from 1% to 4% of sales, depending on the type of weather promotion selected. The agency also offers a loss-of-income weather protection program, in which it will pay retailers’ advertising costs or cover loss of income if it rains, snows, or is too hot or cold during an advertised sales period. WKF&C Agency Inc., 1 Huntington Quadrangle, Melville, NY 11747-1564; (516) 756-3000, fax (516) 756-2500. TargetSmart Direct Marketing Software from Applications Systems Corp. features customer database management and drag-and-drop mailing capabilities. The software enables users to determine sales that resulted from a mailing, to send mailings to prospects with similar buying patterns to those of existing customers, and to identify revenue produced from their customer base. TargetSmart will be intr
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