What’s New


Gold International Machinery, a dealer of security equipment for the precious metal industry, offers a full line of hand scanners, walk-through metal detectors and random selectors for security needs. The company also stocks used security equipment. Gold International Machinery Corp. (800) 619-GOLD or (401) 724-3200, fax (401) 728-5770, e-mail goldintl@ids. net.


Marketing Plans for Growing Sales: A Guide for Wholesaler-Distributors is available from the National Association of Wholesaler-Distributors. The book was written to help wholesale distribution companies develop concrete plans to grow their businesses by directing marketing and sales efforts to customer and business segments offering the greatest opportunity. Suggested retail, $49 for NAW direct members, $59 for members of NAW member associations and $75 for non-members, plus shipping and handling. National Association of Wholesaler-Distributors, 1725 K Street N.W., Washington, DC 20006; (202) 872-0885, fax (202) 785-0586.

Business services

Boost Your Business, Jewelry Store Promotion Checklist and Guide, a new work book by Eln Albert, is a step-by step guide for jewelers planning in-store promotions and sales events. This at-a-glance workbook includes more than 100 ideas on different types of events and promotions. More than 80 areas are listed for budgetary consideration. Chapters cover planning, yearly calendar, themes, public relation do’s and don’ts, dealing with the media, more than 30 ways to contact your customers, giveaways, suggested timelines, staff training and much more. The workbook costs $29.95 plus $3 for shipping and handling. California residents add 7.75% sales tax. International shipping and handling is $10. StyleQuest Communications, 4130 La Jolla Village Drive, #107, La Jolla, CA 92037; (800) 898-2598 or (619) 427-6677, fax (619) 427-6199, e-mail Eln@GemQuality.com.

Capital Solutions offers The Three Most Overlooked Ways To Increase Your Business To Jewelry Retailers, a free brochure for jewelry manufacturers and wholesalers. The brochure explains how the company offers instant cash on an as-needed basis by buying receivables and providing essential support in the collection process. Capital Solutions, 8280 College Pkwy., #201, Ft. Myers, FL 33919; at (800) 499-6179.

Parcel Pro, in alliance with Federal Express and Fireman’s Fund Insurance Co., promises to deliver and insure your cargo at 30% to 40% less than other major shipping companies. Benefits include priority overnight packages insured at declared value.

Fireman’s Fund Insurance Co. guarantees full payment of declared loss within 30 days at a rate of about 20 cents per $100 insured. All insured packages are sent through Federal Express priority overnight at a flat rate of $15 for a one-pound box. Fed Ex offers free pick-up service at your business. Parcel Pro Inc., 861 Sixth Ave., Suite 615, San Diego, CA 92101; (888) 683-2600, fax (619) 232-4688.

The Jeweler’s Gift Guide & Planner is designed to provide jewelry gift ideas for 11 holidays, personal milestones and other gift-giving occasions throughout the year. The planner makes gift suggestions appropriate for men, women or both. Included is an anniversary gift guide with a list of birthstones that correspond with the months of the year. Integrated Media Corp., One Richmond Square, Providence, RI 02906; (401) 861-0748, fax (401) 861-0753.


The Reflections catalog from B&N Jewelry/Jeffrey Michael Designs showcases handengraved wedding bands, signets, lockets, religious jewelry, earrings, semimounts and 18k mountings. Also included is a new collection of colored stone antique reproductions and handmade bracelets and chains. B&N Jewelry, P.O. Box 71236, Marietta, GA 30007; (700) 578-8745.

Blue Star Leather Inc. offers a desk accessory catalog featuring leather gifts, photo keepsakes and desk sets. Blue Star Leather Inc., P.O. Box 6538, Utica, NY 13504-6538; (315) 733-4600, fax (315) 733-3183.

Kurt S. Adler Inc. offers an informational and pictorial brochure for collectors of authentic European Polonaise glass ornaments. Kurt S. Adler Inc., 1107 Broadway, New York, NY 10010; (800) 243-XMAS or (212) 924-0900, fax (212) 807-0575 or (212) 675-6672.

The fall 1997 catalog from Arch Crown Inc. features a variety of cost-effective merchandising tools, including custom foil-printed tags, promotional preprinted tags and labels, custom-molded plastic tags, computer tags, computer label systems for thermal transfer and dot matrix printers, and static vinyl and removable labels for china, crystal and glass products. Arch Crown Inc., 177 Main St., West Orange, NJ 07052; (800) 526-8353 or (973) 731-6300, fax (973) 731-2228.

Merchandising aids

Majestic Press Inc. offers a 30-minute videotaped tour of Australian opal fields and cutting operations. Suggested retail, $29.95 plus $4 shipping and handling. Majestic Press Inc., P.O. Box 1348, Estes Park, CO 80517; (800) 468-0324 or (303) 586-2411, fax (303) 586-0996.

Gifts and tableware

Vivian Alexander guilloche eggs are available in pendants, pill boxes and footed jewelry boxes. Made from turned copper and machined brass, these miniature eggs are hand-engine turned in patterns handed down for hundreds of years. The egg, fused inside and out with heavy 18k goldplate, is covered in translucent enamel. Vivian Alexander, 6165 Picard Lane, Maurice, LA 70555; (800) 898-0803 or (318) 898-0803, fax (318) 898-0748.

A new DaVinci crystal pattern – Cetona – in the Umbra shape features a rising swirl design. Available in goblet, wine, flute and ice beverage. Suggested retail per stem, $24.99. CALP USA, 41 Madison Ave., 10th Fl., New York, NY 10010; (800) 338-7124, fax (212) 481-8726.


Jewel Box Corp. of America introduces ring boxes shaped like bears dressed for Christmas. Outfitted with tiny red and white felt Santa hats and holly leaf bow ties, the velvety ring boxes are available in two sizes: 21/8 by 13/4 by 11/4 inches and 17/8 by 13/8 by 11/4 inches. Jewelry Box Corp. of America, 232-262 Taaffe Place, Brooklyn, NY 11205; (800) 522-9378.

Festive gift-with-purchase packaging is new from Jewel Case. The company will work with you to produce premium packaging (minimum 1,000 pieces). Shown is just a sample (perfume not included). Jewel Case, 300 Niantic Ave., Providence, RI 02907; (800) 441-4447.