What’s My Motivation?

When sales are slow, consider offering incentives to keep employees motivated. JCK interviewed Karen Renk, executive director of the Incentive Marketing Association, Naperville, Ill., on the variety and value of incentives: JCK: What types of incentives exist? Karen Renk: Open-ended incentives are ones that everyone can achieve, and closed-ended ones allow for a single top-award recipient. JCK: What do you think about cash incentives? KR: Many employees may not reveal a "bonus" but they will brag about a prize. This type of excitement may motivate other employees to try harder. JCK: What types of incentives do you recommend? KR: For retailers, whatever is appropriate for your staff. Certainly jewelry salespeople's likes differ from those selling sporting goods. Also, always reinforce your company's corporate image and goals. For example, if you head a
JCK PRO

This content is exclusive to JCK Pro subscribers. Subscribe now to access this and much more with discount code GOPRO21 for $199 for an entire year of access (reg. $249).

SUBSCRIBE TO CONTINUE

Already a JCK Pro? Log in

A JCK Pro subscription is your all-access pass to people and resources on the
cutting edge of the retail jewelry industry, from the industry authority you
know and trust

Learn about the Perks of JCK Pro

Log Out

Are you sure you want to log out?

CancelLog out