What advertising medium gets the best response for bridal jewelry?

Newspaper 34.3%

Cable TV 24.7%

Magazine 21.7%

Radio 25.3%

Other:

Word of mouth 7.8%

Network TV 4.8%

Direct mail 4.8%

Billboards 3%

(Other advertising with less than 3% of picks includes catalogs, bridal showers, Internet, sale flyers, and yellow pages)

Source: JCK Retail Jewelry Panel

Jewelers surveyed in the most recent JCK Retail Jeweler Panel say 25% of their total business is from engagement rings and 10% of business is from wedding band sales.

Source: JCK Retail Jewelry Panel


What percentage of your bridal jewelry sales is from custom work?



0-10%

4%

10%-24%

29.9%

25%-49%

17.7%

50%

14%

Source: JCK Retail Jewelry Panel