What advertising medium gets the best response for bridal jewelry?

Newspaper 34.3% Cable TV 24.7% Magazine 21.7% Radio 25.3% Other: Word of mouth 7.8% Network TV 4.8% Direct mail 4.8% Billboards 3% (Other advertising with less than 3% of picks includes catalogs, bridal showers, Internet, sale flyers, and yellow pages) Source: JCK Retail Jewelry Panel Jewelers surveyed in the most recent JCK Retail Jeweler Panel say 25% of their total business is from engagement rings and 10% of business is from wedding band sales. Source: JCK Retail Jewelry Panel What percentage of your bridal jewelry sales is from custom work? 0-10% 4% 10%-24% 29.9%

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