WGC Attempts to Spark Global Renaissance

Music, models, and ambiance were the ingredients in the World Gold Council's plans to awaken the world's fashion leaders, retailers, and—ultimately—consumers to a gold renaissance. The newly re-empowered council launched its campaign in Vicenza in June but debuted it with fanfare in the United States in July. The WGC, in conjunction with the Vicenza Trade Fair, hosted hundreds of retailers, the trade and consumer press, and other jewelry industry leaders for an evening of "evocative gold" at Cipriani 42nd Street. The event featured 57 pieces of new gold jewelry that illustrate the most important trends in that market segment. The collection, dubbed "Evocative Gold: The World Aglow," comprises pieces not only from the United States and Italy but also from France, Spain, England, Switzerland, Japan, Korea, and Thailand. The collection—now on a world tour—embodies several trends
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