WatchWorld

Unsung Brands Seeking a Stage Looking to stand out from your competition? Searching for something new or unique in watches? Here are a few brands – some new, some not – that you may have missed among the abundance of lines on the market. Some of these unsung brands may not croon the loudest, but many are attracting attention. This isn’t a comprehensive list but a mere sampling from the more than 600 watch brands available in the United States. Sport watches. These are the rage today, with more and more options to choose from. Bonneville Watches, based in Anaheim, Calif., is a Swiss-made line inspired by the Utah salt flats, where land speed records are broken. The line’s theme is high performance and excellence. Bonneville watches, retailing from $695 to $2,500, are targeted for fine jewelry and specialty watch stores. The Bonneville line is anchored by the mechanical “
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