WatchWorld

Rotary Is Sued by Its Distributor Just as Rotary poised itself to launch a new advertising campaign, the brand is due to make headlines in court. In a decision directly from its worldwide chief executive, Robert Dreyfuss, Rotary S.A. terminated its U.S. distribution contract with Midland Park, N.J.-based Rotary Watches USA. Dreyfuss says he wants to guarantee a higher level of service for American retailers. But the terminated distributor is contesting the decision, citing breach of contract. Rotary Watches LLC, a wholly owned subsidiary, will be the new exclusive distributor for the Rotary brand in the United States, unless a court decision or settlement stipulates otherwise. Timothy W. Greene, vice president of sales and marketing for the prior U.S. Rotary regime, will head the new organization. Rotary – like Breguet and Van Cleef & Arpels – is the latest brand to buck
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